Privacy and Cookie Policy

This privacy policy sets out how Hitam, a brand owned and operated by Rural Roots Private Limited(hereafter "Hitam" or "the Store") uses and protects any information that you give the Store while using this website.

Hitam is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Hitam may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What We Collect

We may collect the following information:

• Identity Data: name, job title, and company affiliation (if applicable).
• Contact Data: contact information including email address and postal address.
• Demographic Data: information such as postcode, preferences, and interests.
• Transactional Data: information related to products purchased and order history.
• Survey Data: other information relevant to customer surveys and/or offers.

For the exhaustive list of cookies we collect, please see the List of Cookies We Collect section below.

What We Do with the Information We Gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

• Internal record keeping and efficient order fulfillment, supported by Rural Roots' transparent, traceable, and technology-led supply chain systems.
• Product & Service Improvement: We may use the information to improve our natural and sustainable products (Oil, Cereal, Pulses, Honey) and the efficiency of our logistics and service delivery.
• Promotional Communications: We may periodically send promotional emails about new Hitam products, special offers, or other information which we think you may find interesting using the email address which you have provided.
• Market Research: From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, or mail.
• Website Customisation: We may use the information to customise the website according to your interests to enhance your shopping experience.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online. This includes leveraging Magento's built-in security features and integrating with the robust, technology-led framework of Rural Roots Private Limited which prioritizes traceability and transparency.

How We Use Cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes, and dislikes by gathering and remembering information about your preferences, which is essential for an e-commerce platform.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes, and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website, including the ability to complete purchases.

Links to Other Websites

Our website may contain links to other websites of interest, such as partner sites related to sustainable agriculture or logistics. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites, and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling Your Personal Information

You may choose to restrict the collection or use of your personal information in the following ways:

• Direct Marketing Opt-Out: Whenever you are asked to fill in a form on the website (e.g., checkout or registration), look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes.
• Withdrawal of Consent: If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by letting us know using our Contact Us information.

We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties (such as partner initiatives of Rural Roots Private Limited) which we think you may find interesting if you tell us that you wish this to happen.

Accessing and Correcting Your Data

• You may request details of personal information which we hold about you. Please email us this request using our Contact Us information.
• If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

List of Cookies We Collect

The table below lists the cookies we collect and what information they store, primarily for functional and performance purposes of the Magento platform.